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Extreme Sports Channel

Genre: Sports
Channel Location: SKY 419 VIRGIN 527

Channel Description:

The World renowned Extreme Sports Channel is the only TV destination for the world’s most thrilling and inspirational lifestyle, adventure and action sports programming. From gripping documentaries to insightful profiles of today’s biggest icons, irresistible adventures and sports championships. Extreme has it all.

The channel captures the pure passion of people who live out their dreams and embark on amazing expeditions; celebrates those who use skill, wit and determination to achieve their goals; and showcases the world’s most talented action sports athletes. Online the channel offers live streaming of events via Extreme.com powered by Freecaster.tv (www.extreme.com) the ultimate online destination for action sports fans

Audience

  • Extreme Sports is sampled by over 1 million individuals every month.
  • 50% of Extreme Sports viewers are aged under 34 and 70% are male
  • Extreme Sports Channel has one of the largest 16-34 profiles amonst all channels in the UK

 Channel Insights

Extreme viewers are more likely to…

  • Own games consoles and MP3 players
  • Like going clubbing
  • Like to keep fit/go to the gym

Defining Programmes

Motorbike Diaries: Mad in the Med – Pro Bull Riders 2011 – Crusty Demons – Night of World Records – Taig: Jumping the Tower -  I’d Do Anything – The Dudesons – Jack Osbourne: Adrenaline Junkie – Mantracker – Fantasy Factory -  Winter Dew Tour -  Cage Rage – Winter X Games – World Combat League