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Sky Movies Modern Greats

Genre: Movies
Channel Location: 310

Channel Description:

Loved by critics and audiences alike, these are the icons of today’s cinema. From multi-award winners to controversial masterpieces, Sky Movies Modern Greats has contemporary visions to excite and provoke. Any movie from the 70′s onwards that achieved serious critical acclaim belongs in the Modern Greats which means you’ll find everything form The Godfather to Ferris Beuller’s Day Off!

Audience

  • Viewers of Sky Movies are more upmarket than the average viewer
  • Monthly average audience of 9.9 million individuals
  • Reaches both a male and female audience
  • A great place to reach all the family – 16% of viewers are children
  • Attracts a younger audience –  35% of viewers are 16-34

Channel Insights

Movie viewers are more likely to…

  • Be owners of new technology products such as Xbox and an IPod
  • Have broadband access
  • Be interested in fashion, music and clubbing
  • Take regular holidays/breaks
  • Have health and life insurance
  • Go to the cinema regularly

Defining Programmes

The Green Mile – Raging Bull – Forrest Gump – Meet The Parents – Gladiator – Beverley Hills Cop – Castaway – Chinatown – When Harry Met Sally – Death Wish