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Sky Movies Action & Adventure

Genre: Movies
Channel Location: 305

Channel Description:

Sky Movies keeps excitement at fever pitch with back-to-back, end-to-end thrillers, grudge matches and nail-biting shoot-outs on the Action & Adventure channel. From action heroes such as Jason Statham in Crank 2, the most amped-up action sequel of the decade, to Stallone in Rambo, the super-violent film that harks back to the action of the 80s, Sky Movies Action & Adventure offers a huge range of bloodthirsty, bone-splintering bullet-spraying, adrenaline fuelled movies guaranteed to keep you on the edge of your seat!


  • Viewers of Sky Movies are more upmarket than the average viewer
  • Monthly average audience of 9.9 million individuals
  • Reaches both a male and female audience
  • A great place to reach all the family – 16% of viewers are children
  • Attracts a younger audience –  35% of viewers are 16-34

Channel Insights

Movie viewers are more likely to…

  • Be owners of new technology products such as Xbox and an IPod
  • Have broadband access
  • Be interested in fashion, music and clubbing
  • Take regular holidays/breaks
  • Have health and life insurance
  • Go to the cinema regularly

Defining Programmes

2012 – X-Men Origins: Wolverine – Transformers: Revenge of the Fallen – G.I. Joe: The Rise of the Cobra – Inglorious Basterds – Crank 2 – Rambo – Sin City – Sherlock Holmes