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SKY MOVIES INDIE

Genre: Movies
Channel Location: 312

Channel Description:

Only one channel’s line-up reads like a who’s who of cinema’s most pioneering talents – and that channel is Sky Movies Indie. The channel uncovers the world’s best hidden treasures giving independent film fans the widest variety of films in the highest quality. Eccentric, unpredictable and totally unique, Movies Indie is a salty alternative to the sweet popcorn of the movie mainstream.

Audience

  • Viewers of Sky Movies are more upmarket than the average viewer
  • Monthly average audience of 9.9 million individuals
  • Reaches both a male and female audience
  • A great place to reach all the family – 16% of viewers are children
  • Attracts a younger audience –  35% of viewers are 16-34

Channel Insights

Movie viewers are more likely to…

  • Be owners of new technology products such as Xbox and an IPod
  • Have broadband access
  • Be interested in fashion, music and clubbing
  • Take regular holidays/breaks
  • Have health and life insurance
  • Go to the cinema regularly

Defining Programmes

Antichrist – Clerks – Moon – The Wrestler – City of God – The Informant – What Just Happened – Crouching Tiger, Hidden Dragon – Run Lola Run