T: 0844 2720457




Genre: Music
Channel number: 367

Channel description:

Flava is the only music channel dedicated entirely to Hip Hop, R&B, Garage and Drum n Bass 24-7. It has the biggest and best selection of videos from the likes of 50 cent, Wu Tang Clan, Tupac, Timbaland and many more. The channel is scheduled with hourly and two hourly dayparts perfect for sponsorships.


  • A monthly reach of 1.9m individuals
  • Attracts a young audience – 69% of viewers are 16-34
  • Nearly  60% of viewers are female

Channel Insights

Flava viewers are more likely to…

  • Buy music and own an MP3/iPod
  • Enjoy going clubbing and to the cinema
  • Be interested in fashion and think it’s important to look good
  • Spend £200+ per year on music/CDs from the internet

Defining Programmes

  • Top 10 Biggest Tunes – the definitive tunes of the week
  • Non stop Flava – our biggest beats
  • Hip hop v garage hour
  • Back in the day – classic R&B tracks
  • Freshbest Beatz